The Sony Pictures Networks India has bagged the exclusive media rights for all Asian Cricket Council tournaments from 2024 to 2031, PTI quoted the firm as saying.
The report added that the deal with SPNI ‘marks more than a 70 per cent increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments’.
According to industry estimates, the previous media rights cycle rights for the 2016-2024 period were valued at $62 million.
This will make the company’s cricket calendar even more robust over the next eight years, adding to the existing rights for England, Sri Lanka and New Zealand, Sony Pictures Networks India (SPNI) MD & CEO Gaurav Banerjee told PTI.
The latest deal with the SPNI encompasses all editions of the men’s and women’s Asia Cups, men’s and women’s Under-19 Asia Cups, and the men’s and women’s emerging teams Asia Cups.
“This partnership ensures comprehensive and innovative coverage of Asian cricket’s marquee tournaments across television, digital, and audio platforms,” ACC said.
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