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Tesla Makes Money Selling Electric Vehicles, but 86% of Its Earnings Could Soon Come From This Instead

Updated: 27-10-2024, 03.07 PM

Cathie Wood is the head of Ark Investment Management, which operates several exchange-traded funds (ETFs) focused on innovative technology companies. Tesla (NASDAQ: TSLA) stock is one of the top positions across Ark’s portfolios, and Wood calls it the biggest artificial intelligence (AI) opportunity in the world thanks to the company’s full self-driving (FSD) software.

Tesla currently generates around 79% of its revenue by selling passenger electric vehicles (EVs), but Ark released a set of financial models earlier this year that suggest that number is about to shrink significantly.

In fact, by 2029, Ark predicts a whopping 86% of Tesla’s earnings will come from something else entirely.

A black Tesla car driving on an open road in the snow.
Image source: Tesla.

When Tesla stock came public in 2010, few analysts believed the company would succeed in mass-producing EVs. It certainly proved them wrong, and it delivered a record 1.8 million units in 2023 alone. However, sales are clearly slowing.

Tesla delivered 1.29 million EVs in the first three quarters of 2024, which represented a drop of 2.3% compared to the same period last year. That means its annual deliveries are on track to shrink for the first time since it launched the flagship Model S in 2011 — even though the company has drastically slashed prices over the past year to boost demand.

Demand is softening across the EV industry right now as consumers opt for cheaper gas-powered cars amid tough economic conditions headlined by high interest rates. Plus, a report by Goldman Sachs suggests consumers are concerned about a lack of rapid charging infrastructure, as well as the declining resale value of EVs in general.

But Tesla also faces a growing competitive threat, with low-cost manufacturers like China-based BYD threatening to flood global markets with cheap EVs. BYD’s Seagull sells for under $10,000 in China, and it could be on its way to Europe in 2025. Those are important geographic markets for Tesla, and none of its passenger EVs can compete at that price point.

Tesla CEO Elon Musk outlined plans to build a low-cost EV, which was expected to go into production in 2025 and sell for $25,000, but during his conference call with investors for the third quarter of 2024 (ended Sept. 30), he said the project is no longer going ahead.

Musk says building a low-cost passenger EV is “pointless” because Tesla’s future is in autonomous vehicles instead. The company unveiled the Cybercab earlier this month, which is a self-driving robotaxi with no steering wheel or pedals.

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